Weak digital infrastructure is holding us back

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Here we are sat on the brink of a digital revolution, but outdated infrastructure is holding us back more than we realise. Across the UK, thousands of businesses can unlock their potential if they want to.


An aging broadband infrastructure 

Companies across the UK, in every industry, and of all sizes are in urgent need of digital connectivity that is truly fit for their business needs. We’ve all felt that familiar frustration when the broadband connection grinds to a halt; or the video conference starts to jitter or freeze and you can no longer understand what’s being said. Or how about the exasperation and frustration when the estimate to download a file changes from a few seconds to several minutes.

Some would have you think that these are simply part and parcel of modern business and that, although your current broadband connection is far from perfect, there isn’t anything better available.

Welcome to the full-fibre revolution!

Full-fibre, as opposed to ADSL or FTTC (fibre to the cabinet), uses a fibre connection the entire length of the journey from the exchange, to the closest cabinet and then on to the building. That means no copper wires and virtually no slowdown in speeds or drops in quality.


Fibre Ethernet diagram

A diagram of how full-fibre Ethernet works


As our reliance on cloud apps and technology grows alongside hybrid working the realisation that businesses across the UK are being held back becomes more apparent.

We want to help businesses access the best possible services, which is why we offer gigabit speed connections over CityFibre’s independent network. This is a true digital holy grail – superior, high capacity, full-fibre infrastructure.

In fact, full-fibre is up to 100 times faster than the UK’s average business connection. So as your staff base grows or your technology stack evolves, you won’t have to worry about strains on your bandwidth. Whether your workers are in the office or working remotely, they will be able to simultaneously access your ultrafast network at peak times without a drop in speeds.

Business connectivity built for modern businesses

If like most businesses you are relying on an internet connection which is barely fast or resilient enough to ‘get by’, then your business is going to struggle to keep up with competitors, impacting productivity and potentially losing you business and therefore money. Full-fibre can have an immediate impact on both of these areas letting employees get on with their day-to-day activities. It’s a truly limitless service, designed to give businesses the flexibility to reach their full potential.

Ultrafast full-fibre connectivity isn’t just a ‘nice to have’ – it’s a necessity, contact us to start your conversation.