What is the impact of a missed call to your business

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What is the impact of a missed call to your business?

We’ve all had those moments. You’re hard at work at a task, or maybe you’re taking a brief bathroom break, and that is when the phone rings.

Needless to say, you miss the call. If you’re thinking that person will call back, though, you should really think again. Because if you’re not a quick draw when it comes to picking up the phone, that potential customer is just going to move right along to the next business.

The real impact of missed calls

How much would you say businesses still rely on the telephone for customer queries? We live in the age of the Internet, after all, and surely most people out there prefer to use email, or text messages to reach out to new businesses… don’t they?

Not according to Air Call.

So what are the numbers businesses should be keeping in mind when that phone starts ringing? Well, the most important ones are:

  • 80 percent of all business communication still takes place over the phone.
  • 85 percent of people who call your business, and who don’t get an answer, are not going to call back.

When you see it in that light, it really impresses on you how important it is to pick up when someone calls. Especially when you consider that, because so many customers have Internet access, that they’ll just call the next number on the list if you don’t pick up that first time. And with a window of opportunity that small, you need to make sure you grab as many customers as you can.

What can you do about it?

While we can all agree that answering calls from clients is important, that doesn’t change how difficult it can be to pick up the phone every time someone calls. Whether it’s because your short-staffed, or because customers call at inopportune times, the result of you missing the call doesn’t change. But what if you had someone to answer those calls for you? Someone who was always polite, cheerful, and who made sure those customers got the positive experience that will make them look forward to getting your call back?

Call answering service is the answer

That’s exactly what a call answering service from Windsor Telecom can do for your business, and your customers. Our professional representatives man the phones, and it’s their job to make sure that when you miss a call, they pick it up. They get all the information from your potential customer, and make sure that they have a positive experience while they’re on the line. Rather than talking to an answering machine, waiting for minutes on end while the phone rings, or getting stuck on hold listening to an endless track of music, they get a quick answer from someone who is happy to talk to them, and who makes them feel like their call is important.

And then we get that information to you so that you can call that customer back and let them know you are here to help them out.

First impressions are important, especially when it comes to customer service. People will remember their first interaction with your business, and if that interaction was half an hour on hold before they got frustrated and hung up, then that is something they will tell people about. On the other hand, being allowed to leave a message with a professional, and getting a quick callback, can make exactly the kind of impression you want.

You can even see the benefits in 5 Ways a Call Answering Service Can Benefit Your Business , if you’re still sceptical!