Why business automation is important

- And how to achieve it

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When you first started your company, it’s likely that you tried to do everything yourself. You put the furniture together when you got your first office, drafted your own emails to attract customers, worked 14-hour days and had a hand in sales, marketing, HR and finances – everything. Not because you wanted to but because you felt like you had to. So, how can you start to relax a bit more? For many SMEs, they look towards business automation as a way to handle everything that running a business throws at them. It’s a term that is rapidly becoming common amongst owners of smaller businesses as they look to take back control of their precious time so it can be better spent in other ways that will ultimately improve their business.

What is business automation?

The four major benefits of making automation a key part of your business are:

  • Time-Saving
  • Reducing Costs
  • Improving Customer Service
  • Having Better Control

Saving time, reducing costs and improving customer service are three objectives for any business who has plans to grow and consistently generate a healthy income. Being able to do more for less, is a business mantra that many SMEs operate with. With business automation helping SMEs to achieve this, it’s no wonder that they’re looking for cheap ways to automate.

The fourth point is a key factor in why automation is vital for SMEs. It’s important to note that it’s not about having more control but better control, the amount of control an SME owner has over their business is limitless – therefore, the challenge is to affect more parts of the business without doing so much of the leg work.

Why waste time doing minor remedial tasks that you don’t need to do? Why have more staff than is necessary? However, the answers to these two questions must not compromise customer service or else you risk harming the business.

A quick way to automate your business

Many SMEs and businesses that deal with customers on a regular basis either have a phone system or will need one shortly after they metaphorically or literally open their doors.

A phone system is one of the main gateways to your customers, so why not use it as a starting point to work smarter? There are a variety of intuitive call features that you can use to either minimise the time you and your staff spend on calls or to handle them in a more efficient manner.

Windsor Telecom’s range of advanced call technology can help to improve a range of areas within your business. Call tech like our Virtual Switchboard, Time of Day Routing, Multiple Time Zones and VIP Routing can help automate your business in the following ways:

  • Know what your customer wants before you speak to them
  • Help your customers get to where they want to without delay
  • Automatically redirect inbound calls to the correct areas
  • Improve your customers’ journey by removing engaged tones and incorporating professionally recorded messages
  • Be quick and easy to set-up and maintain

You may take your business phone system for granted, thinking that it can only make and receive calls, but the truth is that it can be a major part of not just how efficiently you run your business but how likely your customers are to stay around with you. Wouldn’t it be better to handle that customer journey appropriately in order to deal with it in a time-sensitive manner that gives the customer a positive conclusion?

Get business automation today

Why wait to automate your business when you can do it today? You can achieve all of the above with Windsor Telecom by porting your existing number over to us, checking out our range of VoIP  and Inbound services or just by talking to us to explore your options. You’re just one call or form fill away from automating your business and spending your time more efficiently. Call us on 0800 160 1111 or fill in the form below and we’ll be promptly in touch with you