Hatton Garden Jewellers
Key Facts
Sector: Retail / Wholesale / Mail Order
Number of employees: 2-10
Customer since: October 2004
Summary
Hatton Garden Jewellers is the online presence of Classic Jewels – a jewellery shop based in London. The company wanted its online store to have a different contact number to its retail shop, without the need to install a separate phone line within the same location....
Background
Hatton Garden Jewellers is the online presence of Classic Jewels – a jewellery shop based in the heart of Hatton Garden, London. The company was set up in 2002 and employs 3 staff.
Problem
Estelle Freedman, the managing director of Hatton Garden Jewellers, wanted a memorable number for its online store, which they could divert to their retail shop. She also wanted her staff to be able to determine which company (Hatton Garden Jewellers - the retail shop or Classic Jewels online) the caller was dialling, so that they could answer the phone appropriately and with the correct business name. Estelle also needed to be able to monitor the amount of calls that her online shop was receiving in comparison to her retail store enquiries, so she could differentiate between the two and regularly monitor where the majority of her business was originating from.
Solution & Results
We were able to supply Hatton Garden Jewellers with a memorable 0845 number, combined with our Network Whisper service which is available on Package 1.
Network Whisper enables companies to use multiple telephone numbers in its marketing campaigns, but receive all calls to the same, single location.
This would mean that Hatton Garden Jewellers would not have to install an extra phone line – satisfying its MD’s objective. This would also allow the company to publish its 0845 number on its website – whilst receiving all calls to this number on the same landline as its retail store, Classic Jewells.
To enable its staff to instantly identify which company its customers were calling even before answering the phone, Network Whisper announces the calls – either by a recorded message or on the telephone’s screen if compatible.
The recorded message option is very popular and works by announcing the company that the customer has dialled to staff (in their telephone’s earpiece) – whilst the caller hears the ringing tone.
My Windsor, the online customer section of our website, allows all of our customers to manage, edit and personalise their products from us. Basic call statistics are also available on My Windsor, which would enable Estelle to view the amount of calls that her 0845 number was attracting for Hatton Garden Jewellers and therefore, fulfilling the need to monitor online sales.
Estelle said, “I am very happy with the service. Network Whisper means that I don’t have to install a costly second phone line in my shop – but I still have the freedom of having different phone numbers for each branch of the business. If you run two businesses from one location or have multiple brands, then Network Whisper is the ideal solution.”
Our Targetmaster service is supplied free of charge with all of our memorable numbers and allows Hatton Garden Jewellers to instantly redirect its 0845 number to a landline of its choice, at the touch of a button online, or via telephone, giving the company enormous flexibility.
Tags: 2-10 Retail / Wholesale / Mail Order 0845 Numbers Targetmaster My Windsor
